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SOFT GEL ON TAP: CRYSTAL CLEAR PERSUASION
In the decorative arts, it is always startling to see the degree to which product sales are generated by the decorative painting teachers or the books and pattern packets. Projects are often completed...
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REDESIGN THE BRAND & The Funny Money
The US economy,still under trial and tribulation, is looking to its mandarins of finance and economics to turn the corner on the mortgage crisis and overall crisis of confidence. Global and domestic...
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the good stuff
We have had some good reaction to a product we brought in from Chroma almost two years ago. Its only in the past six months that it has started to get some attention from serious painters. Its called...
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Lay the paste on thick
Its quite surprising that artists are using as much paste as they do. Modeling paste, light modeling paste, flexible modeling paste, smooth modeling paste etc. The choices are quite vast and the sale...
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Traditions, Traditions…..
We had low expectations when Deco-Art launched their premium decorative paint about five years ago. It looked like something that might fly, but there was always something that made us wary. David...
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Pencil me in
One of the better moves of the last year was taking on a distribution of Winsor-Newton products in Quebec. We were pretty aware of the value of the Liquitex and Winton oil lines, as well as Reeves in...
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The mediums are the message
There are certain brands of product we sell in which the sales of acrylic mediums is equal or exceeds the sales of paint. Jo Sonja from Chroma comes to mind as does Liquitex from Winsor-Newton. I...
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modeling paste to taste
What is astounding is how much demand there is for modeling pastes of different varieties that is asked for. At one time we used to sell the big five gallon tubs of paste for faux-finishing...
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the man with the axe
Noted American management guru Peter Drucker was well known for his axiom that “quality always costs less” and maintained that quality consciousness ensured a business`s success. Quality has far...
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